Cold Call Mastery
Prospecting & appointment setting
Hatmada Academy
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If you think training is expensive, consider the price of ignorance.
Transform your sales teams with a hands-on, measurable, results-driven approach.
Our expertise
Three levers to transform your results
From Discovery to Closing
Discovery & negotiation
Coaching by the hour
Tailor-made support
0Salespeople trained
0Learner satisfaction
0Revenue after training
0Margin after training
0Meetings after training
0Tailor-made
0Hands-on
Why train your teams?
If you recognize yourself in any of these situations, it's time to act.
Competitive market
Your offers drown in the noise.
Performance gap
Too wide a gap between your best reps and the rest.
Sales cycle too long
Closing takes months instead of weeks.
Phone avoidance
Prospecting is experienced as punishment.
Not enough prospecting
The pipeline is running dangerously dry.
Not enough meetings
Activity doesn't generate enough opportunities.
SN
Your trainer
Simon Nabet
His track record
A serial entrepreneur (and self-confessed repeat offender), he launched 6 companies and sold 4. With Bureau Des Goodies, which he grew to 70 salespeople, he faced the key challenge head-on: recruiting, training, motivating and retaining high-performing sales teams — while understanding the need to make prospecting more flexible.
Simon manages, coaches and drives salespeople to perform all day long. He knows what it's like to build a sales team from scratch, manage slow periods, re-motivate after a bad month and scale when things take off. His expertise isn't theoretical — it comes from thousands of hours in the field, close to the teams.
6Companies founded
4Successfully sold
70Salespeople — BDG
500+Salespeople trained
Digital presence
30KSocial followers
15KLinkedIn followers
500KMonthly views
500+Expert posts
Our Programs
Three essential pillars for total sales performance.
Program 01
Cold Call Mastery
Prospecting & appointment setting
- Building your tailor-made opening script
- Getting past gatekeepers
- Handling the 12 recurring objections
- Closing the meeting and confirming it
- Live, supervised calling sessions
Program 02
From Discovery to Closing
Discovery & negotiation
- Discovery framework and high-impact questions
- Qualifying budget, decision and timing
- Building and defending the proposal
- Negotiating without giving up margin
- Closing techniques and follow-ups
Program 03
Coaching by the hour
Tailor-made support
- Call shadowing and individual debriefs
- Personalized progress plan
- Anchoring best practices post-training
- Support for sales managers
- Flexible, hourly format, no commitment
Our Methodology
A surgical approach for lasting results.
1
Audit & immersion
Shadowing of cold calls and closing calls before training, for a precise diagnosis.
2
In-person training
100% tailor-made. The group's energy in service of learning.
3
Modular
Split into half-day modules to fit your pace.
4
The Duel
Playful competition that rides on salespeople's natural appetite for challenge.
5
Post-training coaching
Hourly coaching to anchor best practices and turn them into habits.
You leave with
🎬Video capsules
📕Reference PDF
🧠Mind maps
🎧The Podcast
Proven results
Case study
Concrete, measurable results achieved by a real sales team (B2B SaaS, 12 reps, 3 months).
Calls / day / rep
Before18
After45
+150%
Answer rate
Before12%
After28%
+133%
Qualified leads / week
Before8
After22
+175%
Hesitation time before calling
Before15 min
After2 min
-87%
“My salespeople no longer run from the phone. They have methods, confidence, and above all — results.”
Sales Director — B2B SaaS
What they say
★★★★★
“We first outsourced our cold calling, then trained the team on the same methods. The level of our calls changed completely: more structure, more confidence — and the results followed.”
★★★★★
“‘What do you actually sell?’ — that's the first question we learned to really work on. Ultra-practical training: role plays, real cases, zero recycled theory. The team walked away with reflexes, not slides.”
Free audit
Join the 500+
Join the 500+
salespeople trained
A free audit, call shadowing, a precise diagnosis. Then a 100% tailor-made program to transform your teams.
- Qualiopi certified
- 100% tailor-made, 100% hands-on
- Post-training coaching included